Start a projectAI consulting & training
AI that fits the way you work, not the other way round.
InnovME embeds AI into your everyday workflows, upskills your team, and uses AI to do more of what your business already does — better and faster.
About
A studio built for the pace of the machine.
We don't hand you a report and leave. We map how your business runs, show you where AI genuinely earns its keep, and stay until your team is using it confidently every day.
AI Workflow Consulting
We map how your business actually runs, then embed AI where it saves the most time — without breaking what already works.
Team Upskilling & Training
Hands-on training that gets your staff genuinely confident with AI tools, from first prompt to daily habit.
AI-Assisted Operations
We use AI to boost what your business already does — faster output, sharper decisions, your same standards.
Associate Professor Michael Mehmet
Founder, InnovME
UOW research profilePodcast: education, marketing & AIA leading voice in marketing education and research at the University of Wollongong, Michael is the architect and lead academic behind the first university subject in Generative AI for marketing. He consults with local and national SMEs and bridges the gap between theory and practice, and his research on digital marketing and multimodal evaluation has shaped government policy and corporate strategy.
Academics
Innovations in Marketing Education.
InnovME is an ANZMAC-affiliated and funded scholarly community for academics rethinking how marketing is taught — through generative AI, curriculum reform, and the changing shape of student capability.
Contact
Tell us what you're building.
Share a few lines about your goals and we'll come back with a point of view, not a sales deck.
mmehmet@uow.edu.au